Music video Analysis
The video that I have decided to analyse is called Super Bass by Nicki Minaj and the director is Sanaa Hamri. The genre of the music is RnB.
The artist is dressed up for the song that she singing.Nicki Minaj constantly wears in bright colours throughout the video this compliments the music video as it goes with the mood of the song. There is a dance routine, which is in most RnB music videos. What she wears is very typical and its to be expected in most of her music videos this is very unusual as there are certain things that she wears that people in the real world wouldn't wear for example she wears a pink jumpsuit this doesn't advertise to everyone watching the video or the shorts with the white top on and you can see everything that her and the dancers are wearing. Nicki Minaj has different hair colours pink,blonde and green her whole outlook and the way she is dressed shows what type of artist that she is this shows that you don't know what to expect.
Throughout the video the there are so many visuals between the lyrics and the song for example she sings about “this one is for the boys with the boomin System” and in the video there is a car. This song is about dancing and boys and it’s illustrated by having male models in the background. Boys are constantly referred to in the song.
Super bass is a dance music video as the beat cuts to the beat. For example when every time she starts dancing the beat starts playing. There are solo instrumentals like when the beat dies out and she starts singing a slow melody before the beat comes back. From the beginning till the end the music changes pace. When she starts dancing “boom, badoom, boom he got that super bass” and then slowly to the end for the song the pace changes to a slowly “see I don’t need you in my life for me to stay”.
In this video the main theme that the record company is trying to sell and trying to put across is it's a playful world that is shown colourful and cutes . The main theme that this video is to make people listening to the song dance and have a good time The video’s role is selling a piece of her to the audience. For example the clothes that she is wearing and the lipstick and crazy hair all these things are being sold in this video each outfit that Nicki Minaj wears is a figure hugging, bright, colorful and revealing. This video has the same theme in most of her videos because she is trying to sell her lifestyle, it has a vibrant styling and colorful visuals throughout the video Supper bass.
There is a lot of sexual display in the music video, Nicki Minaj who appears at the beginning of the video wearing a tight cat suit and then changes to shorts and a tight tank top. The male models are shown in a sexual way because they are mostly with no clothes on such as tops and are body built good looking and muscular. This portrays the artist’s rich, wealthy lifestyle.
The pool is full of pink water, which is very unrealistic and there is a scene where Nicki pours the pink liquid down her chest, this is a sexual scene and is slowed down and zoomed into to appeal to the male audience. This is a recurring thing in most of her videos motif as its the same things that she does in all of her videos She presents herself as being very plastic and unnatural
In conclusion this music video is all about bright colours, dancing beats and male models. Nicki Minaj show her lifestyle as being wild and fans and the audience may look up to. It shows how she gives her image of her clothing and the vibe that surrounds her.
